Vetements Group AG is a fashion label and designer collective founded in 2014. The company was founded in 2014 as a “design collective” by Demna Gvasalia and Guram Gvasalia. Today, Vetements is recognized as one of the leading luxury fashion brands. For those unfamiliar with the company, it is the first luxury fashion brand founded by two former model sisters. Founded by the Gvasalia sisters, Demna and Guram, the brand has quickly become a fashion destination.
Demna Gvasalia is a Georgian fashion designer who is the creative director of Balenciaga and co-founder of Vetements. She has won numerous awards, including the award for best creative director of a fashion house in a single season. Her designs are influenced by nature, and her eponymous label has gained worldwide recognition. Founded in 2008, the line has a large following in the fashion industry.
The reversal of fortunes for Gvasalia and the brand she founded in 2005 is another example of fashion’s transformation. Five years ago, she took a job at experimental label VETEMENTS, but announced her retirement earlier this year. The announcement follows a continuing trend toward shorter tenures for fashion designers and greater elasticity in the image of their brands. Here are a few of her most notable moments.
The first collection was a tongue-in-cheek tribute to Gvasalia, the label’s co-founder. The collection included iconic pieces like the trucker hat with a slogan, but with a mainstream appeal. The brand appears more sophisticated and polished than many of its contemporaries, but its aesthetic remains firmly rooted in its anti-fashion label. However, a collection must be constantly recalibrated to remain revolutionary.
A clearer design identity was developed earlier this year. While this was a surprise, it reflects the trend of a renowned designer leaving a major label to pursue a new creative project. Demna Gvasalia will be missed by many, but she will soon be back in the spotlight. So where does the designer go from here? The future is in her hands. Who knows, maybe she will work on a new project.
The first collection of Martin Margiela’s VETEMENT S/S ’90 is an iconic example of the label’s avant-garde design. In this collection, models wear dresses that cover their faces and are printed on the pages of newspapers. The collection was created to counteract the spectacle and glamour of the fashion industry. The name of the brand is a pun on the word anti-fashion, referring to the label’s attitude towards the fashion industry.
Like Demna Gvasalia, Martin Margiela’s VETEMENT-inspired clothing is influenced by the legendary designer’s style. Demna Gvasalia, who once worked for the famous Maison Margiela, studied at the same university as the late designer. In the label’s recent shows, models were cast from the street, and the venues were not particularly posh. The name is also a nod to the term “clothing,” as the clothes are worn by models who are not dressed up.
“Vetements picks up on a new world order in which the forces of capital and technology have displaced the nation-state,” says Slavoj Zizek. Vetements’ collections are essentially utopian, and the brand’s design philosophy reflects this. The brand also doesn’t produce a pre-season, resort or cruise collection. The brand not only makes clothes that are not fashionable, but also makes the most of the space it is in by combining different styles.
Nina Nitsche, who worked for the legendary Maison Martin Margiela for more than two decades, has joined the Vetements team. She was Margiela’s first assistant and took over the leadership role after his departure. Nitsche will lead the design team at Vetements under Gvasalia. The duo also founded a clothing line called Balenciaga, which will show its spring collection in Paris.
Reebok Pump Fury
Reebok Pump Insta Pump and Vetements are a collaboration of fashion designers. These sneakers combine high-quality materials and a comfortable fit. The shoes are available in three colors: black, white and gray. The namesake color is the best seller of the collection. You can buy this pair at a great price in any Reebok store. They are suitable for both men and women.
The Vetements x Reebok Pump Instapump Fury is a hybrid of high-tech and fashion. It features a breathable mesh upper and a water gun-inspired bubble. This model is available in two colorways: fluorescent pink and green. These sneakers were released in late 2017, but they still stand out in the market with their stunning price. Plus, they make a statement.
The Reebok Pump Fury will be available in spring/summer 2017. Availability dates and pricing have not been confirmed yet. Sneaker collectors can expect to spend around $600 for a pair. The Insta Pump Fury is expected to launch early next year. The price of the shoe is high, but it will be worth it if the high-fashion design is delivered.
Among the brands that are collaborating with Reebok is designer Demna Gvasalia, whose Triple S sneakers are known all over the world. This collaboration with Reebok is a “genetically modified” Reebok Pump. The brand’s logo appears on the front of this model. The logo can also be seen on the side of the shoe, resembling an emoji.
This season, VETEMENTS’ SS20 collection plays on themes of uniformity, globalism and capitalism. With “police style” shorts, red piping and a tailor’s crest, the collection explores themes of capitalism, freedom and globalism. Designed for the streetwear fashionista, the collection is inspired by the police uniforms worn by officers.
The dark, brooding mood of the collection is a nod to Hong Kong’s police force. The brand has 165 garments from the collection, featuring upside down anarchy signs and slogan t-shirts. The contrasting blue stripes are a nod to the blue color that Hong Kong police use to dye their uniforms. This collection is sure to cause some controversy. Luckily, this is just the first of many police-inspired collections to be launched.
Reebok’s latest collaboration with the two fashion brands is VETEMENTS. The line features a mesh and rubber upper with a chunky leather-like sole. The brand accent and split outsole optimize flexibility and minimize weight. The VETEMENTS x Reebok Spike Runner 400 has a sleek design and is priced at $760 USD.
In collaboration with Russian streetwear label VETEMENTS, Reebok has combined Reebok Pump technology with a sock-like upper. The upper extends to the middle of the shin to mimic a sock. The upper also features an athletic midsole and a split design that combines a leather and mesh upper with an air compression insert. The result is a shoe with unmatched style.
The Reebok VETEMENTS InstaPump Fury is a collaboration that has been speculated about for a long time. It is now available in a pop-up store in Seoul. However, it has not been released internationally yet. The two brands have collaborated on four different colorways. Each shoe has logo intarsia on the side, a color-blocked EVA midsole and a textured rubber sole. In addition, the shoes have a canvas or tech fabric upper with signature InstaPump technology.
The collaboration between Reebok and Vetements is proving to be a huge success. The two companies have already produced several sneakers together, from a retro-style InstaPump to a pair of literal sock sneakers. Earlier this year, the Demna Gvasalia-led label unveiled a spiked version of the “Vetements” sneaker. During Paris Fashion Week, the label unveiled nine new versions of the sneaker.
VETEMENTS online store
If you are interested in unique style, you should check out VETEMENTS online store. The name VETEMENTS translates to “clothing.” The designs of the fashion house are characterized by an impressive construction. Founded in 2009 by Demna and Guram Gtvasalia, the brand is a real outlier in the fashion industry. Their goal is to create clothing that embodies individuality and style.
The VETEMENTS online store offers clothing for men and women that is unconventional and inspired by a culture that rejects tradition and conformity. The brand’s goal is to change the fashion system through innovative and unusual clothing and accessories. To buy their products, simply click on the “Buy Now” button on their website. It’s easy to find what you’re looking for, and you can save if you buy multiple items.
Like Celine, Vetements will not be going into brick-and-mortar stores to promote e-commerce sales. However, the label’s success could inspire other designers to set up e-commerce stores to sell their collections. And since Demna Gvasalia’s vision is so unique, it’s hard not to notice it. The online store is a great place to discover the latest looks from the VETEMENTS collection.
Whether you’re looking for a new pair of sneakers or a sporty vest, VETEMENTS has the perfect pair of shoes for you. The selection is diverse and stylish, with a wide range of colors and styles. The t-shirts, sweatshirts, and athletic pants are all great ways to express yourself while being comfortable. Best of all, you can wear them anywhere! You don’t have to worry about your style clashing with your outfit!