Miu Miu – more than just a fashion label
A member of the Prada Group, Miu is known for its avant-garde designs and youthful aesthetic. The company’s trademark cat print is perhaps its most recognizable style, and its clothing is primarily aimed at a younger demographic. However, the brand is much more than just a fashion label. It combines minimalism with avant-garde elements. Read on to learn more about the brand’s unique design sensibility.
Miu Miu is a brand of the Prada Group
Over the past two years, Miu Miu has expanded its international presence at an accelerated pace. In September 2014, the company moved its headquarters from Milan to Paris. The move is an attempt to differentiate Miu from its parent brand, Prada. It’s a bold move for a brand that is part of a global conglomerate, but the move to Paris confirms the company’s intention to separate itself from the Prada brand. The Paris office, while small, is expected to grow into an international powerhouse.
The brand’s style and aesthetic reflect the personality of designer Miuccia Prada. Her designs are bold, uninhibited and modern, capturing the essence of contemporary femininity. The brand is an uninhibited interpretation of the emancipated woman, designed with imagination. Miu’s brand logo and slogan are in line with the emancipated spirit of the founder. The brand has been an important part of the Prada Group since its inception in 1992.
It is aimed at young people
Unlike her more famous counterparts, Miu is an oddity. Her loud personality and razor-sharp tongue are characteristic of the character. While she considers herself a beautiful genius, she looks down on others and regularly utters vulgar remarks. Miu uses a Japanese word called ore-sama, which is a form of arrogance. She also likes to give herself insulting nicknames like “virgin.”
This is the house’s first ever advertising campaign for handbags. Previous campaigns focused on the main product, the famous Matelasse lamb leather. The latest campaign, titled “Wander,” suggests that the brand plans to devote more resources to the handbag category in hopes of creating the next “It” bag. The campaign features young Chinese women’s faces to appeal to young people. In addition, the brand hopes to appeal to a new generation of Chinese youth, which is expected to grow significantly in the coming years.
The plot revolves around the characters Kaede and Miu. In Chapter 1, Kaede asks Miu to help her catch a thief. Miu agrees, but the encounter makes her sweat nervously. The next day, Miu goes to the police station to arrest Kaede. She tries to find out if Kaede’s wax figure is wearing underwear, and is found guilty.
She has a sensual look
It is no wonder that people admire the sensual look of Miu and her clothes. Her collections combine a warrior sensibility with an ethos of progressive design. The brand is also known for its emphasis on feminism, blurring the line between feminine and masculine. Miu’s runway show was a reflection of the times, and the clothes presented were a reaction to that.
The spring 2011 collection features a micro pleated skirt with a low waist and a fitted sweater that has become one of the most recognizable looks of the season. It reinvents the preppy aesthetic and takes it to a more sensual realm. Paloma Elsesser wore the ensemble on the cover of i-D magazine, and the image has gone viral.
The brand has caught the attention of fashionistas and celebrities alike. Rosemary Ferguson and Drew Barrymore were the first to be featured in the ad. These models helped introduce the concept of the multi-layered, multi-faceted personality. This look has been a Miu trademark for more than a decade, and its following continues to grow. The company has even hired celebrities as brand ambassadors.
The micro mini skirt has become the brand’s hottest new trend and has been featured on celebrities, red carpets and magazine covers. The brand’s micro mini skirt even has its own Instagram account. Many designers have imitated the look, but in different fabrics or cuts. For example, Eva Mendes’ version is made of denim instead of pleats, but the waist remains low-cut.
If Prada is the rebellious little sister, Miu is the rebellious younger sister. Her candy-colored ensembles may remind you of the library, but she’s more likely to hear Bikini Kill. That’s why the brand’s aesthetic is often described as “sensual, rebellious, unaffected.”
The latest campaign features natural portraits that capture the spirit of the clothes and the people who wear them. Photographer Tyrone Lebon photographed each model in a range of garments, from raw garments to luxurious red drapes. The resulting images illustrate the rebellious spirit of modern femininity. The campaign evokes that same spirit in the clothes themselves, making the line even more relevant today.
The Miu Miu online shop
For those who do not know the Miu brand yet: It is the sister company of Prada. Miuccia Prada, the mother of the Prada designer, founded the company in 1992 and has since been responsible for creating one of the world’s most recognizable fashion lines. Her younger, avant-garde style and innovative designs have made her line a favorite among younger women. Just as the Miu brand has its own website and concept, you can shop at the Miu online store.
Save money with Miu Miu Sale
The famous fashion house Prada has launched a sister label called Miu-Miu. Miu-Miu, named after founder Miuccia Prada, is a playful interpretation of the Italian fashion house’s signature style. The playful and modern aesthetic runs through Miu-Miu’s classics, incorporating many different styles and eras, such as post-war Italian style.
From iconic sunglasses to playful accessories, the brand is a fashion favorite. From sneakers with plaid laces to purses with textured matelasse, you can’t go wrong with an accessory from Miu-Miu. You’ll love every single detail and look – from the shoes to the bag you carry. And with the Miu-Miu sale, you’ll save money too!